I joined the rest of the pasty, sweaty people of the world checking out the new Kwik-E-Mart on 42nd St. (btwn. 8th and 9th Aves.) the other night. In case you've missed the news stories, a select group of 7-Elevens have been transformed into Kwik-E-Marts as a promotional tie-in for the new Simpsons movie. Aside from the new facade and the clerks wearing Kwik-E-Mart uniforms (lucky them), it's not much of a transformation. There are some life-sized plastic figures of Apu, Ralph Wiggum, and a few others, some new signs in the window...
and on the donut case...
And you can buy Squishees (I passed), a Radioactive Man comic book (didn't see it), Buzz Cola (they ran out), and Frosted Krusty-O's (Score! $5, but only one per customer)...
It's funny, but it's also one of those things that would be difficult to explain to somebody who didn't get it. "Yeah, see there are these stores that are, like, universally scorned and pretty much only considered as a last resort. But then they changed the sign, started selling a fake brand of soft drink, added some cartoon characters in the store, and put Froot Loops in a new box and now it's, like, the coolest store ever!" But, logic be damned! Check it out if you're bored and in midtown this month.
I hope they do make that "Sopranos" movie so they can change Olive Gardens into Artie Bucco's Nuovo Vesuvios for a month.
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